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Danielle Crowell, founder and creator of Mountain Made Creative

Work can be a form of self-love

We're taught that work is supposed to be a drag; that you're supposed to hate it, complain about it, and wait for the weekend. I don't know about you, but hating something that takes up 80% of my day, my week, my life... is a hard no for me.

I believe that the work you do and the things you offer to the world can be a form of self-love; of self-respect.

"Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive."

~ Howard Thurman

Danielle Crowell is the creator and founder of Mountain Made Creative

About Danielle Crowell

There is so much more to me than a bio, but here's a work-related summary...

  • I started working in digital marketing sales in 2012 and was quickly promoted to divisional manager for NS, NB & PEI by 2013.

  • In 2014 I got hit by an SUV while crossing the street, which made me question everything, like would I have been happy if I had died?

  • After recovering from a broken pelvis, I spent the next year taking multiple certifications, including yoga teacher training, personal training, group fitness training, and Pilates training.

  • In early 2015 I gave my notice to the corporate world and opened a yoga studio that June.

  • Successfully ran the studio for five years, during which time I learned how to build websites, manage social media, send email newsletters, build an online membership platform, integrate online booking services, and sell products online.

  • I began offering those skills as services to other local businesses and in early 2018, I made it official and launched "Websites with Danielle."

  • Sold the studio in late 2019.

  • Spent 2020 - 2022 building our dream home and wooded horse property.

  • Feeling inspired by the trees and the name of where we live, I rebranded to "Mountain Made Creative" in 2023.

  • In 2024, I took a Mind-Body Somatic Coaching certification and decided to combine my years of movement training, design & business skills, and somatic coaching to offer what you see today. 

The bear is the north star of Mountain Made Creative. Photograph by Andy Holmes

Why the Bear?

Bears have appeared during pivotal moments in my life. I see them as my North Star.

My first experience was during a guided vision in 2016 and throughout my dreams. The bear always appeared as a beacon to show me the way.

In 2020, while we were clearing the land for our current and forever home, I found a perfectly intact bear skull in the area where I later chose to build my horse barn. The spot had been blessed by the bear. (The skull is now mounted & displayed with reverence in my barn.)

In 2021, a bear walked through the yard of my childhood home, where we had been staying, a few days before my husband and I moved into the forever home we had been building. A few weeks later, after we had moved in, a bear visited us during the night and put paw prints all over the exterior of our new home. Our home had been blessed by the bear.

A year later in 2022, the night that my riding ring was complete but before we had fenced it, a bear walked across it, leaving paw prints in the sand. My ring had been blessed by the bear.

Recently, in 2024, I was at a crossroads wondering which direction I was going to take my business and how it would all fit together. I had the idea that you see now and said to myself, "If this is right, I'll see a bear." A few weeks later, while I was outside cleaning my horses' paddock, I started thinking about my idea again. Suddenly, my horses went running to the fence to look at something. A bear had emerged from the woods, leisurely walked past us on the other side of the fence, and re-entered the woods again. My idea had been blessed by the bear.

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