Hi! I'm Danielle Crowell, Strategic Web Designer, Clarity Coach, & Horse Girl
I don't do this work to just “make websites look nice.”
I do it because I kept seeing the same thing—talented equestrian professionals doing incredible work… and struggling to explain it online.
Their websites were live, their services were solid.
Their experience spoke for itself—in person.
But online? It felt unclear.
And when it’s unclear, people don’t move forward.
I've been professionally designing websites since 2018; helping small business owners get online, attract clients, and understand how their marketing actually works.
Before that, I owned a Yoga & Pilates studio for 5 years. So I've been on both sides of this.
I know what it's like to:
• Build something from the ground up
• Wear every hat in your business
• Juggle actually doing your services with customer service and making business decisions
• Try to piece together all the marketing advice out there with an already limited amount of time and energy
And I also know this:
You don't have time to overthink it all.
My POV
Apart from being a horse girl since 1997, I've been hosting an equestrian podcast since 2022.
Through my work and conversations with trainers, coaches, and equestrian professionals, I see the same pattern over and over:
People who are highly skilled in their craft—
but struggling to communicate it clearly online.
Not because they don’t know what they do.
Because they’re too close to it.
My Signature
Along with horse sense, my background in yoga, somatics, and mind-body coaching shapes how I approach all of this.
Because clarity isn’t just something you think your way into, it’s something you can feel.
I use that alongside strategy to help you get to answers faster—and trust them.
Working with Danielle was like a balm, helping me to start to sort out what is and isn't working, and what my actual desires are, for my business and my life.
Danielle is one of a kind and I thank her for being so easy to work with. She helped me to learn through this process while also building my website. Thank you, Danielle, for your patience, wonderful guidance, and for creating something new and exciting for myself and my business.
As a small business owner, I am fully aware of the importance of customer service and how greatly it impacts your business's success! Danielle is so professional in her approach and understanding of her client's needs.
Work with Me
I SPECIALIZE IN EQUESTRIAN BUSINESSES... BUT CLARITY IS UNIVERSAL.
At the core of what I do is clarity—how you explain what you do, how your business is structured, and how people move through it.
I’ve worked with over 130 businesses and entrepreneurs across a wide range of industries, helping them simplify their message and build websites that actually work.
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Built by Danielle Crowell // Mountain Made Creative © 2026